Campanella Fences, Mahopac, NY - “Post for a Cure” to Benefit Relay for Life
Tony Campanella visited my home on a business call as my German Shepard, Ruby, was running through the invisible fence - she clearly needed physical boundaries. We discussed his business and how the lull between winter and spring was approaching. I developed the concept of putting a post in the ground and donating a $1 for every post drilled in the ground to a charity of his choice. He told me about how his mom and his wife’s best friend had been battling cancer. Thus “Post for a Cure” to benefit Relay for Life was born and local resident, Vanessa Williams, was kind enough to drive the first Pink post into the ground at a press event in Mt. Kisco. We were off and running!
“Post for a Cure” was picked up in media outlets all over the world, including The Westchester Wag ~ cbsnews.com ~ nbcnewyork.com ~ starpulse.com ~ welovesoaps.net ~ crushable.com ~ blackvibes.com ~ elnuevodiaria.com ~ starpulse.com ~ mylife.com
Via Vanti Restaurant & Gelateria, Mt. Kisco, NY – Lago Di Cuomo Soup to benefit the Westchester Food Bank
Governor Cuomo is a resident of Mt. Kisco so we launched a “politically correct” soup in his honor, “Lago di Cuomo,” on New Year’s Day, the day of his inauguration. All customers were given a taste of the soup during the month of January and $1 from all sales from the soup as a menu item were donated to the Westchester Food Bank.
News 12 Westchester ~ WCBS 880 Radio ~ Democrat & Chronicle ~ Nation’s Restaurant News ~ NPR.com ~ Republic Fi ~ StacyKnows ~ Patch.com – Lohud.com
Via Vanti Restaurant & Gelateria – Mt. Kisco NY – “Dogs in Party Hats” calendars to benefit Guiding Eyes
Carla Gambescia, owner of Via Vanti turned her passion for dogs and gelato into a fundraising calendar to benefit Guiding Eyes. Winning pin-up pooches from all over the country were included in this 2011 calendar with all proceeds going to Guiding Eyes.
CBS Weekend Morning News ~ WCBS Radio 880 ~ The Express Newspapers ~ Philadelphia Daily News ~ News 12 Westchester ~ The Luxury Spot ~
National Wholesale Liquidators, New York, NY Yankees & Met Ticket Stub Promotion
Scott Rosen, president of National Wholesale Liquidators, hired us to create a Grand Re-Opening campaign for five of his stores in the New York metro area. Our concept was to tie-in to America’s favorite pass time –and give Yankee and Mets fans more bang for their ticket stubs! Stubs from any Yankees or Mets game could be redeemed for a $5 coupon at National Wholesale Liquidators.
WOR-TV ~ WPIX-TV ~ News 12 Bronx ~ News 12 Westchester ~ WCBS 880 Radio ~ NY Daily News ~ Yonkers Tribune ~ WGCH Radio ~ WVOX-AM Radio
Beascakes Bakery, Armonk, NY “Petit Astor Cakes” to benefit Clinton Busch Haiti Fund
Beascakes Bakery had just moved to a new location and Julie Dickenson, the owner, was looking for some buzz. Our neighbor, Chelsea Clinton was getting married in three days at the Astor estate. We contacted Julie and said that we had an idea that would go miles. In a blink, we created a community wedding cake in honor or Chelsea Clinton – the “Petit Astor Cakes,” with all proceeds benefiting the Clinton Busch Haiti Fund.
News 12 Westchester ~ Express Newspaper ~ LoHud.com ~ StacyKnows.com ~
Phillip Margo, author & musician, The Null Quotient & the 50th Anniversary of “The Lion Sleeps Tonight”
Phil had just published his sci-fi book called “The Null Quotient” and was also on the verge of celebrating the 50th Anniversary of “The Lion Sleeps Tonight” his chart topping hit as a member of the 1960’s band, The Tokens. I put these two milestones together and successfully pitched Phil as a radio guest in markets all over the country.
Summit Your Life ~ Blog Talk Radio ~ WDJA-AM ~ WPDH-FM ~ WCON-AM ~ Behind the Mike ~ WOMC-FM ~ KOOL- FM ~ XRB Radio